Chester · Cheshire · North West
I find your customers.I build the relationships.I grow your revenue.
25 years of B2B sales and business development. Based in Chester, working with ambitious businesses across Cheshire, the North West and North Wales — on retainer, project basis or as interim sales cover.
The promise
Three things,
done relentlessly.
No bloated decks. No quarterly reorganisations. Just sales execution that compounds, week after week.
Find new customers
Account targeting, outreach and partnership-building that fills your pipeline with the right buyers — across Cheshire, the North West, the UK and beyond.
Build long-term relationships
Key account management that turns one-off orders into multi-year partnerships — the same approach that grew accounts with Premiership clubs, the Royal Household and global brewers.
Develop winning strategies
Commercial strategy grounded in 25 years of sales leadership — pricing, channels, market entry and team coaching so growth becomes repeatable.
Track record
Numbers, not narratives.
A few of the results delivered across two and a half decades — across groundcare, Virgin Trains, Bevie / SPL International, Arora Hotel Manchester and beyond.
0%
YoY UK sales growth delivered at a national groundcare manufacturer
£0.0m
First-year revenue launching Virgin Trains' VIP / Group service
£0m
Ingredients contract negotiated with Molson Coors
+0%
YoY growth in international bulk-ingredients sales
Sectors I know
Years inside your industry.
I don't sell into markets I don't understand. Every engagement draws on direct operating experience — from running hotel sales desks in Manchester to negotiating multi-million-pound contracts with global brewers.
Local focus
Chester first.
The North West next.
I'm based in Chester and prioritise working with businesses I can sit down with — face to face, on your site, in your team's day. Initial focus is Cheshire, the Wirral, Liverpool, Manchester, Warrington, Wrexham and across North Wales.
That doesn't mean a small ambition. The same playbook that won Premiership football clubs, the Royal Household and global brewers as accounts works just as well for an ambitious owner-managed business in Chester or Crewe.
Let's grab a coffee